BRANDING
Project information
- Category: Rebranding
- Client: Administrando Nuevos Horizontes S.A.S. - ANH
- Project date: January, 2024
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Administrando Nuevos Horizontes S.A.S.
ANH, a distinguished personal and professional organization, approached us to reimagine their brand identity.
The rebranding process included designing a fresh, modern logo and creating a comprehensive user guide featuring brand colors, typography, and guidelines for logo use over images.
We also developed cohesive stationery, including professionally designed business cards, letterheads, and envelopes that reflected ANH’s modernized brand identity. Each piece was meticulously crafted to ensure consistency in typography, colors, and logo placement, reinforcing the company’s professional image in every client interaction.
The project concluded with the creation of advertising materials, ranging from dynamic social media campaigns to attention-grabbing print assets such as brochures, flyers, and posters. Together, these deliverables established a unified and impactful brand presence across all platforms and mediums,ensuring ANH's brand exudes professionalism, human quality, and a sense of belonging to their clients.
Project information
- Category: Branding
- Client: Yukon Motor Gear and Apparel
- Project date: September, 2023
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Yukon Motor Gear and Apparel
The Yukon Motor Gear and Apparel branding project was comprehensive, starting with an in-depth market and SWOT analysis to understand the industry landscape, target audience, and competitive positioning.
The brand was differentiated through a strong identity encompassing a custom-designed logo, unique UI elements, and a user guide detailing colors, typography, buttons, dividers, and imagery.
Deliverables included a responsive mobile app designed for seamless navigation and user engagement, alongside a professionally crafted website that reflects the brand's identity and purpose. Stationery items, such as business cards, letterheads, and envelopes, were tailored to maintain brand consistency. User flows were meticulously developed to enhance usability across all platforms.
The advertising package comprised dynamic social media campaigns, targeted to reach the right audience, and high-quality print materials, such as brochures and posters. All elements celebrated Yukon motorcycle culture, ensuring a cohesive and impactful brand experience.
Project information
- Category: Concept Development
- Client: Konodro Bar
- Project date: February, 2023
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Konodro Bar
The branding proposal for Konodro Bar focuses on establishing recognition and creating a memorable identity for this new establishment. A user style guide and identity summary board were developed to address its challenges through an aggressive marketing campaign emphasizing brand recall and memory.
The earthy color palette, inspired by the Komodo dragon’s skin, invokes comfort and grounding, creating a welcoming atmosphere. The logo integrates movement and fun, with the letter "O" housing the Komodo dragon mascot. Font selections, including Filmotype Maxwell and Rama Gothic, enhance the brand’s retro-modern tone with versatility, legibility, and nostalgic charm.